As Pfizer—the pharmaceutical company responsible for the production of Viagra, prepared for the announcement of its new drug it had no misplaced illusion as to the difficulty of the mission that lay ahead of it.
In order to succeed in the company’s bid to provide the world’s first anti-impotence pill, the company would have to not just convince the world that the Viagra pill worked; it would also have to convince men who suffered from erectile dysfunction that it was okay to seek help for their impotency condition.
Brian is 45 years old and suffers from erectile dysfunction. The only problem is that he is unaware what exactly this means. For many people the notion of erectile dysfunction (or impotency as it is more commonly known as) is one that is filled with many myths and socially accepted untruths. This has led to a reduced understanding of the condition and the ways by which its effect can be limited or treated.
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